Pourquoi les salles de cinéma imposent-elles le même tarif pour une super-production comme Casino Royale et un obscur petit film kirghize ?

Fascinante tentative de réponse dans une étude de Barak Orbach (Université de l'Arizona) et Liran Einav (Université de Stanford), résumée par le Washington Post:

(...) Why will movie theaters charge the same $9.50 to see "Casino Royale" this Saturday night that they charged to see the disappointing remake of "All the King's Men" on a Wednesday night in the middle of September? Wouldn't they sell more tickets and popcorn, and make more profit, if they increased the price when demand is high, and lowered it when demand is low? After all, hotels and airlines have long varied pricing by day and season. And you'd think it odd if Macy's charged the same for a cashmere sweater as one made from a polyester blend. Yet the movie industry, facing flat or declining revenues, clings to a uniform pricing model that makes no sense. (...)